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As automakers are pushed toward better fuel efficiency, they are rolling the dice

Imagine stepping into a casino, but instead of picking numbers on a roulette wheel or rolling a pair of dice, you're an automaker putting down billions of dollars' worth of chips on expensive vehicle technologies, some of them untried. You don't have enough money to evenly spread your bets across the table, so you have to take some big risks. You will face competition from automotive manufacturers around the world and then the unknowns of consumer acceptance, cost and government policy changes.


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