Specifications for banner advertising
| Banner Creatives: | GIF, JPEG, Flash |
| Banner Ad Unit Sizes: | 300 x 600, 468 x 60, 336 x 280, 300 x 250, 728 x 90 pixels |
| Banner Ad File Size: | Not to exceed 20k |
| Looping Restrictions: | Rich-media ads should not exceed three loops |
Specifications for E&ETV video sponsorships
| E&ETV Video Creatives: | Quicktime, Windows Media |
| E&ETV Video Unit Size: | 16:9 ratio |
| E&ETV Video Duration: | Not to exceed 15 seconds |
| Logo Placard Creatives: | Vector-based Adobe Illustrator |
| Logo Placard Unit Size: | 300 x 100 pixels |
| Logo Placard File Size: | Not to exceed 20k |
| Looping Restrictions: | No looping permitted |
Quicktime movie specifications
| Format options -- Video | |
| Compression: | Animation |
| Depth: | Thousands of colors |
| Quality: | Best |
| Frame rate: | 29.97 |
| Format options -- Audio | |
| Format: | Compressed |
| Sample rate: | 44.1 |
| Sample size: | 16 |
| Channels: | 1 |
| Prepare for Internet streaming: | Fast Start |
| Video and audio: | 320 x 240 size to fit |
| Color levels: | 601/709 |
| File field order: | Even |
Additional specifications
• All materials due 3 days before campaign begins.
• Flash-based ads should use the “clickTag” format. For instructions,
go to demo.doubleclick.net/generators/docs.designer_version.pdf.
• Banner ads may not produce audio without user initiation.
• Once audio begins, there must be a clear “pause” or “stop” button.
• Advertisers must link to a Web page and provide a functioning URL link.
Liability
E&E Publishing reserves the right to refuse or return advertising for any cause. Advertisers and advertising agencies assume liability for all content of advertisement. E&E also reserves the right to hold advertiser and/or its agency jointly liable for money due and payable to E&E Publishing.
Cancellation policy
Cancellation requests for contracts or insertions must be submitted in writing two weeks prior to the materials deadline.
For more information, please contact Richard Nordin, director of advertising, at 202-737-4340, ext. 247, or e-mail advertise@eenews.net.
