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Seeking to 'follow the rock,' law firm plants its roots in shale

To guide its growth, one law firm has adopted a motto that's been the rallying cry of wildcatters for decades: "Follow the rock." The strategy has transformed Burleson LLP from a tiny Houston law shop to a 135-attorney firm with five offices across three states and at least four major U.S. shale plays -- the "rock" the firm has tailed for the last eight years.

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