OBITUARY: Ad writer behind original Earth Day campaign dies at 93 Published: Wednesday, June 18, 2014 Julian Koenig, an advertising writer who helped come up with the original Earth Day campaign, died Thursday. He was 93. Please subscribe to Greenwire to read the full story. Username: Password: Forgot your access codes? Recover them. Not a subscriber? Sign up for a trial. Ready to subscribe? Click here.