Energy Efficiency: McKinsey report urges investment in existing technologies to lower global energy demand growth

A new report out by the McKinsey Global Institute analyzes the relationship between energy demand and productivity in five main consumption sectors including the residential, commercial, road-transportation, air-transportation and industrial sectors. During today's E&ETV Event Coverage, Diana Farrell, director of the McKinsey Global Institute, discusses the new report entitled, "Curbing Global Energy Demand Growth: The Energy Productivity Opportunity." Farrell explains how implementing the correct policies and investing in existing technologies could significantly lower global energy demand growth by 2020. Click here to view the full report at the McKinsey Global Institute's Web site.