Specifications for Run of Site Banners

Banner Creatives: GIF, JPEG, Flash
Banner Ad Unit Sizes: 300 x 600, 300 x 250, 728 x 90 pixels
Banner Ad File Size: Not to exceed 40k
Looping Restrictions: Rich-media ads should not exceed three loops.
Expandable: Expandable banners are accepted for the 728x90 and 300x250 sizes, with restrictions. Along with any expandable creative submitted, an alternate non-expandable banner must be provided.

Specifications for E-mail Alert Banners

Banner Creatives: JPEG
Banner Ad Unit Sizes: 468 x 60 pixels
Banner Ad File Size: Not to exceed 20k
Looping Restrictions: Static banners only, no animation or looping permitted.

Specifications for E&ETV Video Sponsorships

E&ETV Video Creatives: Quicktime, Windows Media
E&ETV Video Unit Size: 16:9 ratio
E&ETV Video Duration: Not to exceed 15 seconds

Quicktime movie specifications

Format options -- Video
Compression: Animation
Depth: Thousands of colors
Quality: Best
Frame rate: 29.97
Format options -- Audio
Format: Compressed
Sample rate: 44.1
Sample size: 16
Channels: 1
Prepare for Internet streaming: Fast Start
Video and audio: 320 x 240 size to fit
Color levels: 601/709
File field order: Even

Additional Specifications

• All materials due 3 days before campaign begins.
• Flash-based ads should use the “clickTAG” format.
• Banner ads may not produce audio without user initiation.
• Once audio begins, there must be a clear “pause” or “stop” button.
• Advertisers must link to a Web page and provide a functioning URL link.


E&E Publishing reserves the right to refuse or return advertising for any cause. Advertisers and advertising agencies assume liability for all content of advertisement. E&E also reserves the right to hold advertiser and/or its agency jointly liable for money due and payable to E&E Publishing.

Cancellation Policy

Cancellation requests for contracts or insertions must be submitted in writing two weeks prior to the materials deadline.

For details, please request a media kit.

For more information, please contact:

Richard Nordin, director of advertising
Phone: 202-446-0447

Learn more