BEAUMONT, Texas -- Shortly after he took the stage, following videos of past hurricanes and a forecast of what this year may bring, Vernon Pierce recited a familiar Entergy Corp. motto. "Prepare for the worst," he said, "and hope for the best." It's a tagline that may come across as cliché. Yet it's unquestionably on point for a utility whose service territory includes parts of Louisiana, Texas and Mississippi. Hurricane season for Atlantic storms began June 1 and runs through the end of November.