Sundance CEO discusses network's new block of programming devoted to the environment
With the success of Al Gore's "An Inconvenient Truth" and the major international focus being placed on climate change, the Sundance Channel has premiered a new block of weekly programming that will strictly be devoted to exploring environment-related issues. During today's OnPoint, Larry Aidem, president and CEO of the Sundance Channel, discusses this block of programming called "The Green." Aidem explains why his network has decided to devote an unprecedented amount of weekly airtime to this issue. He addresses competition from other networks and explains how Sundance's programming differs from that of its competitors.