Breakfast looks a lot more expensive under new EU pesticide plans

By Ketrin Jochecová | 08/12/2026 12:29 PM EDT

Coffee, citrus and berry prices set to spike if a plan to tighten pesticide standards for imports becomes reality.

View of a breakfast tray with orange juice and pastries set on a white table on the deck of a boat navigating the Saone River approaching a yellow bridge in the Cote d Or department in eastern France.

Adding further uncertainty for growers, the European Commission has yet to specify which banned pesticides would be covered by the measure. Hans Lucas/AFP via Getty Images

Fancy a morning coffee, orange juice or blueberry pancakes for your Sunday brunch? Prepare to fork out more for those items if Brussels’ plan to get foreign growers to align with the bloc’s pesticide rules holds.

An analysis by the European Commission’s in-house researchers confirms what non-EU farmers have been saying for months: A plan to prohibit any trace of some of the “most hazardous” pesticides banned in the EU for health and environmental reasons would lead to fewer and more expensive products.

Under a worst-case, hypothetical scenario — in which the non-EU producers don’t adjust to the rules — you’d have to pay 332 percent more for coffee and 82 percent more for citrus fruit, the Joint Research Centre said in an analysis published on Tuesday. The EU’s agricultural imports would decline by 41 percent and livestock farmers would also be hit with higher feed costs.

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Even under more plausible scenarios envisioned by the researchers, in which external growers get on board to varying degrees, consumer prices would rise and EU agricultural imports decline. Though that would in turn boost domestic production, with exact numbers depending on producers’ willingness to adapt.