Car dealers launched an ad campaign Monday calling on California to delay enforcement of its electric vehicle mandate, warning it will force manufacturers to send fewer models to the state and raise prices.
What happened: The California New Car Dealers Association announced that it’s funding the digital and television media buy, launching the lobbying effort with a three-minute spot on a newly launched website.
The campaign calls for California to pause enforcement of the EV mandate to give “infrastructure, consumer demand, and market readiness” time to develop.
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It also asks state officials to adopt a “balanced, phased approach” to the EV transition, though it stops short of detailing a specific policy plan.
