Commission sparks ‘greenwashing’ fears in row over ‘100 percent recycled’ claims

By Leonie Cater | 02/28/2024 06:11 AM EST

The EU executive suggests laxer rules for calculating recycled content in products, siding with the chemical industry.

Should a plastic bottle with a “100 percent recycled plastic” label be made up entirely of recycled plastic?

According to the European Commission, the answer is: no, not necessarily.

As part of its push to tackle the bloc’s growing mountains of waste, the EU has agreed to new rules on recycled content in single-use plastic beverage bottles.


The question is how to calculate that recycled content. According to a document obtained by POLITICO dated Feb. 13, the EU executive is backing a laxer approach championed by the plastic and chemicals industries.