‘We’re getting into an ugly phase’: Trump’s new tariffs are angering voters and US allies alike

By Megan Messerly, Daniel Desrochers | 07/24/2026 01:11 PM EDT

The Trump administration is once again threatening to impose high tariffs. White House allies worry it’s undercutting the GOP’s affordability message.

President Donald Trump gestures

President Donald Trump arrives to speak at Wheeler High School in Marietta, Georgia, on Wednesday. Saul Loeb/AFP via Getty Images

Tariffs are back — and they couldn’t come at a worse time for the GOP.

Some Republicans fear the eye-popping new levies President Donald Trump threatened to slap on Canada and generic drugmakers this week will aggravate Americans who were already blaming the tariffs for stubborn inflation ahead of a midterm election dominated by economic issues.

The president has long brandished tariffs as a cudgel in negotiations and some industry insiders see the promise of a future 50 percent tariff on $20 billion of Canadian goods and 100 percent levies on generic drugs as the latest example of a well-worn tactic. The administration is hoping to get Canada to re-negotiate a trade pact and pharmaceutical companies to reshore manufacturing.

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But the president’s allies fear that nuance will be lost on voters and argue the new tariffs — which could raise the prices of popular goods like alcohol and bacon, and the heart pills necessary to mitigate their effects — threaten to undercut the long list of victories Republicans would rather be touting.

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