Solar industry launches campaign to defend IRA credits

By Nico Portuondo | 04/21/2025 06:46 AM EDT

The Solar Energy Industries Association is intensifying its defense of climate law incentives as Republicans hone in on repeals.

Solar Energy Industries Association President and CEO Abigail Ross Harper.

Solar Energy Industries Association CEO Abigail Ross Harper. Francis Chung/POLITICO

The solar industry is upping the pressure on congressional Republicans by launching a campaign Monday designed to mobilize voters over potential Inflation Reduction Act clean energy tax credit rollbacks.

The effort from the Solar Energy Industries Association (SEIA) includes ads and a website, dubbed “Solar Powers America,” that will enable constituents to contact lawmakers regarding IRA repeals.

The group’s ads will target “key Congressional districts,” specifically warning of price increases if tax credits are indeed axed in budget reconciliation legislation that House Speaker Mike Johnson (R-La.) wants passed by Memorial Day.

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“Cutting federal clean energy tax credits would increase household electric bills the very next day,” said SEIA CEO Abigail Ross Hopper.

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