The effects of climate change on children will be the focus of a new $2.5 million ad campaign across six swing states.
Science Moms, a nonpartisan group started in 2021 by climate scientists, is launching the campaign to link global warming with “unnatural disasters” — floods, wildfires and other extreme weather — and emphasize their impacts on families.
“Climate sounds like a big, intractable problem. But actually, protecting our kids is so much more personal and so much more relevant to right now and the choices we make,” said Joellen Russell, a climate scientist at the University of Arizona.
“Unnatural disasters caused by climate change are destroying the places we love and robbing our kids of a safe and beautiful world that they deserve,” she said. “They are permanently changing the shape of our children’s memories — of the things we had as children that we can’t, because it’s not available, give to our own kids.”
