Italy’s antitrust agency has fined the Chinese online fast-fashion platform Shein €1 million ($1.15 million) for misleading green claims, it announced Monday.
“The well-known brand, operating in the ‘fast’ and ‘superfast fashion’ sectors, adopted a misleading communication strategy regarding the characteristics and environmental impact of its clothing products,” wrote Italian competition authority AGCM in a press release.
AGCM said that Infinite Styles Services Co. Ltd., a company that operates Shein’s website in Europe, has shared environmental claims that were “in some instances, vague, generic, and/or overly emphatic, and in others, misleading or omissive.”
Shein promotes its “evoluSHEIN by design” collection and the use of “green fibers” as more sustainable.
