EPA takes on MAHA as a branding exercise

By Ellie Borst, Miranda Willson | 06/22/2026 01:45 PM EDT

While health advocates await EPA’s action plan, EPA Administrator Lee Zeldin has focused on rebranding agency work as “MAHA wins.”

Lee Zeldin (left) and Robert F. Kennedy Jr. lean their heads together

EPA Administrator Lee Zeldin (left) and Health and Human Services Secretary Robert F. Kennedy Jr. participate in a roundtable discussion at EPA headquarters on May 18 in Washington. Heather Diehl/AFP via Getty Images

As Make America Healthy Again leaders work to sort out top priorities for the nascent grassroots movement, Lee Zeldin is still trying to pitch them on what he calls “MAHA wins.”

The EPA administrator and his top officials have branded recent announcements — ranging from infrastructure law grant funding to rescinding limits on some “forever chemicals” in drinking water — as evidence of the agency’s commitment to MAHA. But his idea of successes have little resemblance to Health Secretary Robert F. Kennedy Jr.’s original mission of eliminating chronic illnesses from toxic chemicals by weeding out corporate influence from the regulatory process.

Prominent MAHA influencers called out the disconnect with a petition to remove Zeldin from his administrator post late last year. Eager to make amends, Zeldin started meeting with the disgruntled bunch and said he would publish a “MAHA agenda for EPA” that realigns the agency with the movement’s intent.

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What MAHA activists want from EPA varies widely, but some of the most popular demands include: transitioning away from pesticide use, decoupling federal science from industry influence and reducing dangerous environmental chemical exposures.

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