BRUSSELS — The European Commission will scrap its proposed law to fight corporate greenwashing following a request from conservative lawmakers to kill the file on Wednesday.
“In the current context, indeed the commission intends to withdraw the Green claims proposal,” Maciej Berestecki, a spokesperson for the commission, told press Friday.
The Green Claims Directive was proposed in March 2023 and aims to stop companies from misleading consumers with unfounded claims that their products and services are good for the planet.
The decision — announced just one working day before the final round of negotiations with EU countries and members of the European Parliament to reach a deal was due to take place — means the EU will not be asking companies to provide verified information to back up the green claims they make.
