The California Environmental Voters Education Fund launched a seven-figure ad buy Monday to counter a multiyear oil industry campaign aimed at pressuring state lawmakers to roll back climate policies.
What happened: The education arm of EnviroVoters, one of the state’s largest environmental groups, announced the statewide television and digital ad campaign, which includes 30- and 60-second spots that pin rising gasoline and energy prices on fossil fuel companies.
“The oil industry stalls clean energy plans as utility bills soar across the country,” a fictional newscaster says during the ad, alongside images of a woman pumping gas and using her air conditioner in sweltering heat.
Why it matters: The campaign is EnviroVoters’ second seven-figure ad buy this year and comes after the Western States Petroleum Association, which represents major oil and gas companies like Chevron, ExxonMobil and Shell, infused millions of dollars into its ongoing energy affordability campaign in May.
