A Florida sugar company is facing legal allegations that it deceived consumers through a “greenwashing” campaign that claims its products help protect against climate change.
The class action lawsuit, filed Wednesday in the U.S. District Court for the Northern District of California, contends that Florida Crystals has falsely tried to differentiate itself from its competitors by marketing itself as the “country’s most environmentally conscious and climate-friendly sugar company.”
But Clarkson Law Firm, a California-based public interest firm, said the company’s practice of burning sugarcane before harvest does not protect the environment or climate.
“Instead, by choosing this method over available green methods like slashing, defendants emit substantial volumes of unnecessary greenhouse gases that contribute to climate change,” the lawsuit said.
