Hyundai pledges $21B in US investment to avoid tariffs

By David Ferris | 03/25/2025 06:33 AM EDT

The South Korean automaker promised to build a Louisiana low-carbon steel plant, bankroll charging stations, and boost car production in Alabama and Georgia.

Euisun Chung, Hyundai Motor Group executive chair, speaks as President Donald Trump, Louisiana Gov. Jeff Landry and Hyundai Motor CEO Jaehoon Chang look on.

(From left) Euisun Chung, Hyundai Motor Group executive chair, speaks as President Donald Trump, Louisiana Gov. Jeff Landry and Hyundai Motor CEO Jaehoon Chang watch in the Roosevelt Room of the White House on Monday. Pool photo

South Korea’s largest automaker, Hyundai, sought to get on President Donald Trump’s good side Monday as it pledged to invest $21 billion in the U.S. over the next four years.

With Trump poised to announce country-by-country tariffs next week, Hyundai Chair Euisun Chung appeared alongside the president at the White House to say his company would build a nearly $6 billion low-carbon steel plant in Louisiana, ramp up its U.S. production of electric vehicles and bankroll new EV charging stations, among other high-tech plans.

“You know, there are no tariffs if you make your product in America,” Trump said at the Monday event.

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Hyundai is the latest in a series of big companies that have announced multibillion-dollar investments in the U.S. since Trump took office, including Johnson & Johnson, Apple and Nvidia. Chung, who got a business degree from the University of San Francisco in the 1990s, said the investments represented “our shared vision for U.S. industrial leadership.”

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