‘Let It Beet.’ Paul McCartney joins EU ‘veggie burger’ fight.

By Bjarke Smith-Meyer | 12/09/2025 06:12 AM EST

An EU proposal would prohibit the use of labels such as “veggie burger” or “vegan sausage” for plant-based and lab-grown dishes.

Pop stars Linda McCartney and husband Paul McCartney dig into Linda's new range of beefless burgers in London, April 30, 1991.

Pop stars Linda McCartney and husband Paul McCartney dig into Linda's new range of beefless burgers in London in 1991. Nigel Marple/AP

Paul McCartney has joined forces with U.K. members of parliament who are urging Brussels to scrap any plans to ban the use of meat-related names such as “burger” and “sausage” for plant-based products.

The proposed EU ban, if passed into law, would prohibit food producers from using designations such as “veggie burger” or “vegan sausage” for plant-based and lab-grown dishes.

“To stipulate that burgers and sausages are ‘plant-based,’ ‘vegetarian’ or ‘vegan’ should be enough for sensible people to understand what they are eating,” the former Beatles star, who became a vegetarian in 1975, told The Times of London. “This also encourages attitudes essential to our health and that of the planet.”

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The proposed EU ban “could increase confusion” and “undermine economic growth, sustainability goals, and the EU’s own simplification agenda,” eight British MPs, including Jeremy Corbyn, wrote in a letter to Brussels.

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