The Trump administration is touting record Black Friday shopping as a sign the president’s tariffs haven’t hurt the economy the way some predicted.
Economists and businesses say: Just wait.
Retail giants have proven more adept than expected at cushioning the blow of President Donald Trump’s steep tariff hikes over the spring and summer, keeping prices for consumer goods from surging this year by as much as many economists anticipated. But business executives and corporate analysts are warning they can’t do that forever.
“In the first half of next year, we are concerned that consumers are going to start to see the price increases become a little more broad based, and there may not be all the [holiday sales] promotion to help clear through some of that,” Joseph Feldman, a senior managing director at Telsey Advisory Group, who focuses on the retail sector, said in an interview. “So that could be a little bit of a sticker shock for some people.”
