Tesla’s Europe sales collapse as anti-Musk backlash grows

By Jordyn Dahl | 03/24/2025 01:12 PM EDT

To add insult to injury, Chinese electric vehicles are surging.

A sales representative welcomes prospective customers at a BYD electric car dealership.

BYD, the world's largest EV manufacturer, saw 4,400 vehicles registered in February, a 94 percent year-over-year increase. Sean Gallup/AFP via Getty Images

Tesla’s downward spiral is turning into a rout, with its share of European electric car sales falling by 58 percent in the first two months of this year, dropping from 18.4 percent in 2024 to 7.7 percent for the same period this year, according to data from JATO Dynamics, an auto consulting firm.

To add insult to injury, Chinese electric vehicle brands sold nearly 20,000 vehicles in Europe last month, far outpacing Tesla’s 15,700 units.

The American EV company is facing a global backlash, fueled by ire at CEO Elon Musk and his actions as a key adviser to U.S. President Donald Trump.

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In Europe, Germany is leading the charge in rejecting Tesla, which has one of its gigafactories outside Berlin. That’s been fueled by a backlash against Musk after he spoke at a rally for the far-right Alternative for Germany party ahead of the February snap election.

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