Josh Boone is taking his pitch for why Americans should buy electric vehicles nationwide — just as the industry faces headwinds from a hostile Trump administration.
Boone is the CEO of Veloz, a Sacramento-based nonprofit made up of automakers, EV charging companies, utilities and state agencies. The group has worked with California officials to run ad campaigns featuring former Gov. Arnold Schwarzenegger, actor Mark Ruffalo and actress Chloe Bennet and maintains a national database of EV purchasing incentives by ZIP code.
Veloz announced Wednesday that it received $43.5 million from one of its members, the Volkswagen subsidiary Electrify America, to launch a nationwide ad buy focused on countering misinformation around EVs.
Boone spoke with POLITICO about plans for the ad campaign, California’s EV goals and President Donald Trump’s impact.
