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ADVOCACY:

'Godfather of greening' writes game plan for big-time sports

NEW YORK -- Battle-hardened environmentalist Allen Hershkowitz has done just about everything in green activism. In his 26-year run as senior scientist at the Natural Resources Defense Council, he was known for brash, large-scale endeavors, but he also fought in the trenches for core environmental policy. Hershkowitz has handled imaging for the Oscars broadcast, the Grammy Awards, DuPont Corp., Coca-Cola and the Clinton administration -- to cite just a few -- and he also spearheaded old-fashioned fights over solid waste, recycling and deforestation. But his new mission may trump them all in the potential to reach a mainstream audience.

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